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If the shoe fits, win it! She Says Golden Stiletto Awards
This year’s She Says Golden Stiletto Awards (the second year for the awards honouring women in digital advertising) brought together top talent in London’s digital advertising industry to celebrate...
View ArticleWho owns your Twitter profile – employer or employee?
Whilst most employment contracts explicitly prohibit employees taking copyrighted assets with them when parting ways with their employer, it is unclear as to whether social media assets like Facebook...
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Using social media for customer engagement
One of social media’s greatest benefits to brands is the ability to scale up customer engagement for value creation. The most intimate and valuable type of interaction was until recently facilitated...
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Which of the London 2012 sponsors won the ‘Socialympics’? [infographic]
Social media consultancy Sociagility has published a report on the comparative social media performance of the 25 main London 2012 Olympics sponsors that has found those that performed best used social...
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Turning car brands into screen icons
Honda’s recent move to develop its own YouTube channel reflects a growing trend amongst brands to develop their own content, and was borne out of a desire to move beyond traditional advertising. While...
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